Public opinion monitoring systems are tools and methodologies used to collect, analyze, and interpret data on public sentiments, attitudes, and opinions regarding various topics, events, policies, and figures. These systems play a crucial role in fields such as politics, marketing, social sciences, and media, providing valuable insights into public perceptions and trends.
Public Opinion Monitoring Systems Market Summary
According to the new market research report “Public Opinion Monitoring Systems- Global Market Share and Ranking, Overall Sales and Demand Forecast 2024-2030”, published by QYResearch, the global Public Opinion Monitoring Systems market size is projected to reach USD 3.69 billion by 2030, at a CAGR of 8.1% during the forecast period.
- Global Public Opinion Monitoring Systems MarketSize(US$ Million), 2019-2030
Source: QYResearch, "Public Opinion Monitoring Systems- Global Market Share and Ranking, Overall Sales and Demand Forecast 2024-2030”
- Global Public Opinion Monitoring Systems Top33 Players Rankingand Market Share (Ranking is based on the revenue of 2023, continually updated)
Source: QYResearch, "Public Opinion Monitoring Systems- Global Market Share and Ranking, Overall Sales and Demand Forecast 2024-2030”
According to QYResearch Top Players Research Center, the global key manufacturers of Public Opinion Monitoring Systems include Meltwater, Cision, LexisNexis, Sprinklr, Hootsuite, Onclusive, Notified, iSentia, Zoho, People.com, etc. In 2023, the global top five players had a share approximately 30.0% in terms of revenue.
- Public Opinion Monitoring Systems,Global Market Size, Split by Product Segment
Source: QYResearch, "Public Opinion Monitoring Systems- Global Market Share and Ranking, Overall Sales and Demand Forecast 2024-2030”
In terms of product type, currently Cloud Based is the largest segment, hold a share of 69.3%.
- Public Opinion Monitoring Systems,Global Market Size, Split by ApplicationSegment
Source: QYResearch, "Public Opinion Monitoring Systems- Global Market Share and Ranking, Overall Sales and Demand Forecast 2024-2030”
In terms of product application, currently Media is the largest segment, hold a share of 36.6%.
Market Drivers:
Increased demand: With the popularity of digital media and social media, people are able to spread information and opinions quickly. The public opinion monitoring industry has developed rapidly to meet the needs of enterprises, governments and institutions to monitor online voices.
Increasing attention to brand reputation: Governments and enterprises are increasingly aware of the importance of maintaining a good brand reputation for business success. Public opinion monitoring can help companies understand consumers' views and reactions in a timely manner so that they can take appropriate measures.
Public opinion guidance: Public opinion monitoring can help governments and enterprises understand the opinions and needs of the public so as to better make decisions and strategies.
Technological progress: With the continuous development of artificial intelligence, natural language processing and big data technologies, public opinion monitoring has become more accurate and efficient, further promoting the development of the market.
Market Risks:
Inaccurate or incomplete data sources: The data quality of public opinion monitoring is critical. If the data source is inaccurate, incomplete or biased, it may lead to inaccurate analysis conclusions and affect user decisions.
Privacy and data security: The collection, storage and analysis of large amounts of user data may involve privacy and data security issues. Failure to properly protect user privacy may lead to legal disputes and reputation damage.
Sensitivity of public opinion: Public opinion monitoring may involve sensitive political, social and commercial topics, and handling sensitive information requires caution and professionalism. Despite the use of advanced data analysis technology, public opinion predictions are still uncertain, which may lead users to misjudge the trend of public opinion.
Spread of false information: Public opinion monitoring may not be able to completely eliminate the impact of false information. If false information is not identified in time, it may mislead users' judgment.
About The Authors
| Liu Wang- Lead Author |
| Email: wangliu@qyresearch.com
Tel: +86 15755356372
|
| Ms. Wang has 5 years of industry research experience. She focuses on research related to the industry chain of automotive, consumer goods, software, and services, including auto parts, advanced automotive materials, various popular software, etc. Some research topics include Automotive Air Conditioning Electric Scroll Compressors, Lithium Battery Aluminum Plastic Film, Model-based Development (MBD), Predictive Maintenance Solutions, Webtoons, 3D models, Cloud Gaming Backend Service, Visual Content, DHA from Algae, etc. As an analyst with many years of experience in the consulting industry, she has a keen insight into the industry's market trends and developments and uses data analysis to discover potential market opportunities and threats, providing data support for corporate strategic decisions. |
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