Matcha Tea Powder is shade-grown green tea, and it is famous for being used in the tea ceremony of Japan; the leaves of which are hand-picked, steamed, air dried, de-stemmed and slow-ground on granite wheels to produce a calming, antioxidant powerhouse drink which burns fat and increases energy and focus.
It is special in two aspects of farming and processing: the green tea plants for matcha are shade-grown for about three weeks before harvest, and the stems and veins are removed in processing. During shaded growth, the plant Camellia sinensis produces more theanine and caffeine. This combination of chemicals is considered to account for the calm energy people might feel from drinking matcha. The powdered form of matcha is consumed differently from tea leaves or tea bags, and is dissolved in a liquid, typically water or milk.
Matcha tea is unique because the process of shading and harvesting increases the content of L-Theanine, an amino acid that helps balance the caffeine. While matcha may contain the same caffeine as other types of tea, the L-Theanine is known to create calmness without drowsiness.
In the Tang Dynasty in China, green tea was powdered and dried into bricks for easy use. People could then break off a small piece of the dried tea brick and stir into hot water. This provided a shelf stable green tea that was easy to travel with.
In the 1100s, a Japanese monk brought the idea of powdered tea to Japan, and this eventually evolved into the traditional chanoyu ceremony. Though the tradition of drinking powdered green teas has lost popularity in China until recent years, the tradition has persisted in Japan. Though originally only royalty and Samurai warriors were given Matcha because it was so time consuming and expensive to produce, it is now a popular drink throughout Japan.
For Matcha, the best tea bushes are selected and shaded from the sun for 3 weeks before harvest. Then, the best leaves are selected and ground by hand to produce a fine, bright green powder.
The global market for Matcha Tea Powder was estimated to be worth US$ 345.7 million in 2023 and is forecast to a readjusted size of US$ 600.3 million by 2030 with a CAGR of 8.0% during the forecast period 2024-2030
North American market for Matcha Tea Powder was valued at $ million in 2023 and will reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Matcha Tea Powder was valued at $ million in 2023 and will reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Europe market for Matcha Tea Powder was valued at $ million in 2023 and will reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global key companies of Matcha Tea Powder include Guizhou Gui Tea Group Co.,Ltd., Aiya, Marushichi Seicha, ShaoXing Royal Tea Village CO.,LTD., Zhejiang Huamingyuan Tea Co., Ltd., Marukyu Koyamaen, Yanoen, DoMatcha and ujimatcha, etc. In 2023, the global five largest players hold a share approximately % in terms of revenue.
2024 Market Report by QYResearch “Matcha Tea Powder - Global Market Share and Ranking, Overall Sales and Demand Forecast 2024-2030” provides an extensive examination of Matcha Tea Powder market attributes, size assessments, and growth projections through segmentation, regional analyses, and country-specific insights, alongside a scrutiny of the competitive landscape, player market shares, and essential business strategies. This inquiry delivers a thorough perspective with valuable insights, accentuating noteworthy outcomes in the industry. These insights empower corporate leaders to formulate improved business strategies and make more astute decisions, ultimately enhancing profitability. Furthermore, the study assists private or venture participants in gaining a deep understanding of businesses, enabling them to make well-informed choices.
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The report provides a detailed analysis of the market size, growth potential, and key trends for each segment. Through detailed analysis, industry players can identify profit opportunities, develop strategies for specific customer segments, and allocate resources effectively.
The Matcha Tea Powder market is segmented as below:
By Company
Guizhou Gui Tea Group Co.,Ltd.
Aiya
Marushichi Seicha
ShaoXing Royal Tea Village CO.,LTD.
Zhejiang Huamingyuan Tea Co., Ltd.
Marukyu Koyamaen
Yanoen
DoMatcha
ujimatcha
AOI Seicha
Segment by Type
Drinking-use Matcha Tea
Additive-use Matcha Tea
Segment by Application
Drinking Tea
Pastry
Ice Cream
Beverage
The Matcha Tea Powder Market Size and Industry Challenges :
The research provides specific information on market share for the industry and Matcha Tea Powder issues.
By examining the market size, businesses may be better equipped to understand the overall development and decrease of the Matcha Tea Powder.
Using a range of findings, the Matcha Tea Powder Market Research analyses industry challenges.
The final draught describes the broad issues the sector is facing as well as the impacted businesses.
The global Matcha Tea Powder market is divided into categories based on type, region, and application.
Reasons to Purchase the Matcha Tea Powder Market Report :
It aids start-up businesses in locating new customers while preventing failure.
With the aid of this study, you will be able to contrast each company in the sector and have a thorough understanding of the Matcha Tea Powder Market.
Makes it simpler to make informed business decisions by taking into account all of the data shown in the report.
Table of Contents
1 Matcha Tea Powder Market Overview
1.1 Matcha Tea Powder Product Overview
1.2 Matcha Tea Powder Market by Type
1.3 Global Matcha Tea Powder Market Size by Type
1.3.1 Global Matcha Tea Powder Market Size Overview by Type (2019-2030)
1.3.2 Global Matcha Tea Powder Historic Market Size Review by Type (2019-2024)
1.3.3 Global Matcha Tea Powder Forecasted Market Size by Type (2025-2030)
1.4 Key Regions Market Size by Type
1.4.1 North America Matcha Tea Powder Sales Breakdown by Type (2019-2024)
1.4.2 Europe Matcha Tea Powder Sales Breakdown by Type (2019-2024)
1.4.3 Asia-Pacific Matcha Tea Powder Sales Breakdown by Type (2019-2024)
1.4.4 Latin America Matcha Tea Powder Sales Breakdown by Type (2019-2024)
1.4.5 Middle East and Africa Matcha Tea Powder Sales Breakdown by Type (2019-2024)
2 Matcha Tea Powder Market Competition by Company
2.1 Global Top Players by Matcha Tea Powder Sales (2019-2024)
2.2 Global Top Players by Matcha Tea Powder Revenue (2019-2024)
2.3 Global Top Players by Matcha Tea Powder Price (2019-2024)
2.4 Global Top Manufacturers Matcha Tea Powder Manufacturing Base Distribution and Headquarters
2.5 Matcha Tea Powder Market Competitive Situation and Trends
2.5.1 Matcha Tea Powder Market Concentration Rate (2019-2024)
2.5.2 Global 5 and 10 Largest Manufacturers by Matcha Tea Powder Sales and Revenue in 2023
2.6 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Matcha Tea Powder as of 2023)
2.7 Date of Key Manufacturers Enter into Matcha Tea Powder Market
2.8 Key Manufacturers Matcha Tea Powder Product Offered
2.9 Mergers & Acquisitions, Expansion
3 Matcha Tea Powder Status and Outlook by Region
3.1 Global Matcha Tea Powder Market Size and CAGR by Region: 2019 VS 2023 VS 2030
3.2 Global Matcha Tea Powder Historic Market Size by Region
3.2.1 Global Matcha Tea Powder Sales in Volume by Region (2019-2024)
3.2.2 Global Matcha Tea Powder Sales in Value by Region (2019-2024)
3.2.3 Global Matcha Tea Powder Sales (Volume & Value), Price and Gross Margin (2019-2024)
3.3 Global Matcha Tea Powder Forecasted Market Size by Region
3.3.1 Global Matcha Tea Powder Sales in Volume by Region (2025-2030)
3.3.2 Global Matcha Tea Powder Sales in Value by Region (2025-2030)
3.3.3 Global Matcha Tea Powder Sales (Volume & Value), Price and Gross Margin (2025-2030)
...
Each chapter of the report provides detailed information for readers to further understand the Matcha Tea Powder market:
Chapter One: Introduces the study scope of this report, executive summary of market segments by Type, market size segments for North America, Europe, Asia Pacific, Latin America, Middle East & Africa.
Chapter Two: Detailed analysis of Matcha Tea Powder manufacturers competitive landscape, price, sales, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Three: Sales, revenue of Matcha Tea Powder in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the future development prospects, and market space in the world.
Chapter Four: Introduces market segments by Application, market size segment for North America, Europe, Asia Pacific, Latin America, Middle East & Africa.
Chapter Five, Six, Seven, Eight and Nine: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, sales and revenue by country.
Chapter Ten: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter Eleven: Analysis of industrial chain, key raw materials, manufacturing cost, and market dynamics. Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Analysis of sales channel, distributors and customers.
Chapter Thirteen: Research Findings and Conclusion.
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